Health in the Media What Essay

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The ads are meant to convey the solemn viewpoint -- if you use meth, you will die… it is a ticking time bomb and inevitable.

What are your reactions and/or thoughts about the health issue(s) and how it is presented?

This reminds me of the films seen during driver's ed. Of films so graphic they almost made one ill -- designed to scare kids into being more careful drivers. The images on the Montana Meth Project are designed to shock, designed to cause dialog, and designed, in the long run, to prevent further meth use.

The statistics show that it can be reasonably assumed that the ads had some effect.

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The reason one cannot make the assumption completely that the campaign worked is because there are too many additional variables that might have something to do with the decrease in meth related activities; price elasticity of the product, law enforcement, etc. That being said, despite the shocking, degrading and rather uncomfortable views presented in the series, I think it is powerful tool for a generation that needs to be shocked once and awhile. Twenty years ago it might have been the kinder, gentler approach of the eggs, then eggs frying; with the commentary moving from, "This is your brain," to "This is your brain on drugs."

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