Hollywood Motion Pictures. Those Four Case Study

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One factor that does not seem to correlate as well as the above two is the number of weeks a picture spends in the top 60. The highest on our list was Ladies in Lavender who spent 22 weeks in the top 60 but grossed a paltry $6.6 million dollars. This could be due to the fact that it was only shown in 119 theaters as compared to a Harry Potter that was shown in over 3850 theaters throughout the country. In comparison, Harry Potter maintained a stay in the top 60 for only 13 weeks. If one were to state that Ladies in Lavender was a high-performance outlier then based on the fact that it was in the top 60 longer than any other film on our list, that would be correct. However, if success is being judged as to the amount of revenue being produced, then the high outliers would have to be the three films mentioned above.

Another factor that should be considered but is not included in these four variables is the cost to produce the movie. Ladies in Lavender grossed only $6.6 million, however if it only cost a million or less to produce, then the return on investment was very substantial.

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Comparing the return on Titanic that had to gross over $400 million to break even, to generate the same rate of return it would have had to gross nearly $2.4 billion dollars. That's asking a lot of one movie no matter how great the film.

The four factors discussed herein do assist the industry in determining the success or failure of a motion picture and they also help to generate audience anticipation. The question remains as to whether the films should be judged only numerically, or whether films should also contain a message. The message derived from these variables are that studios should do their best to promote opening weekends, enhance audience anticipation and land the pictures in as many theaters as possible. Those three variables can make or break a movie while possibly guaranteeing the studio a profitable venture in the long run. Other variables can contribute as well including outside sales, DVD sales and foreign sales, but if a studio sees big numbers on the opening weekend, then it can usually rest assured that it will continue to see big numbers down the road, especially if the film is in a large number of theaters. The number of weeks.....

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