Hotel As Chain or Independent the Advantages Annotated Bibliography

Open, View, and/or
Download this Document

Total Length: 721 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2

Hotel as Chain or Independent

The Advantages and Disadvantages of Hotels Affiliating with a Brand

Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8.

The intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. The study found that the strengths and weaknesses of specific regional markets played a far greater role in defining the overall competitive advantage of a business compared, with local ownership being a critical success factor. The study concludes that the best possible scenario is to have a local owner of the hotel capable of infusing a strong sense of customer service into the business over time. Customer service is a precursor how well a given organization culturally fits into a given country or region.

Enz, Cathy A., Linda Canina, and Daniel Palacios-marques. "The Relationship between New Venture Entry Mode and Firm Performance." International Entrepreneurship and Management Journal 9.2 (2013): 129-45.

Stuck Writing Your "Hotel As Chain or Independent the Advantages" Annotated Bibliography?

View All Our Example Hotel As Chain or Independent the Advantages Annotated Bibliography

Have A Custom Example Essay Written



The basis of this research study is a comparison of hotels entering the United Kingdom hotel and hospitality market between the years of 2006 to 2010. Controlling for exogenous variables and external conditions specific to each submarket, the study found that a branded, franchised business led to greater levels of financial performance. The franchise model was also responsible for a faster ramp of revenues in the first six months of operation and also led to a higher level of operational efficiency. The franchise operations also streamlined and made more manageable the more complex aspects of operating a hotel. What is interesting about this study is that the franchise value lasted just six months and after that, the company had comparable performance to independent hotels. The conclusion of the researchers is that brand affiliation reduces the initial risk of launching a new hotel yet over the long-term doesn't deliver a sustained competitive advantage.

Holverson, Sonja, and Frederic Revaz. "Perceptions of European Independent Hoteliers: Hard and Soft Branding Choices." International Journal of Contemporary Hospitality Management 18.5 (2006): 398-413......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Hotel As Chain Or Independent The Advantages" (2013, October 28) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/hotel-chain-independent-advantages-125791

Latest MLA Format (8th edition)

Copy Reference
"Hotel As Chain Or Independent The Advantages" 28 October 2013. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/hotel-chain-independent-advantages-125791>

Latest Chicago Format (16th edition)

Copy Reference
"Hotel As Chain Or Independent The Advantages", 28 October 2013, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/hotel-chain-independent-advantages-125791
   

Open, View, and/or
Download this Document
order custom essay example