Identifying Optimal Recruiting Strategies

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Optimal Recruitment Strategies for a Home Healthcare Service

Nightingale Home Care, Inc. located in San Diego, CA, has been having difficulty in staff retention, specifically, with RN Case Managers. These RN Case Managers work in the home health agency I supervise and serve the patients in the community. Since the operation began in 2003, Nightingale Home Care, Inc. has experienced an increased turnover rate among the nurses and therefore, retention rate has decreased to an all-time low of 53%. The organization realizes the need to create a retention strategy matrix to increase retention rate as set forth in Table 1 below.

Retention strategy matrix for Nightingale Home Care, Inc.

Type of recruiting strategy

Benefits of using this strategy

Challenges of using this strategy

Evidence-based Reference

Referral fees

Referral fees have been shown to be effective in recruiting new staff in healthcare settings (Meyers, 2011).

New hires should be required to remain with the organization for a minimum length of time in order for referring employee to receive full bonus; organizational behavioral theorists recommend that employees be paid an initial fee (i.e., $100 of a $500 fee) with the remainder being paid after one full year of employment.

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Meyers, M. (2011, July). Meeting the challenge of marketing intangibles. Academy of Marketing Studies Journal, 15(2), 145-149.

Sign-on bonus

Although bonuses have been used in the past for difficult-to-fill positions, growing numbers of organizations of all types are currently using sign-on bonuses for positions of all types.

Similar to the constraints involved with referral fees, sign-on bonuses are frequently paid in two payments to encourage new hires to remain with the organization for a minimum amount of time, typically one year.

Maranto, R. & Shuls, J. V. (2012, Fall). How do we get them on the farm? Efforts to improve rural teacher recruitment and retention in Arkansas. Rural Educator, 34(1), 32-35.

Advertisement/marketing

Advertising and marketing efforts are an integral strategy for recruiting new hires in virtually any occupational category (Pace, 2010).

Identifying the optimal media platforms for advertising and marketing has become more challenging in view of the proliferation of online resources (Pace, 2010).

Pace, A. (2010, December). Acclimation race: New hires have less time than ever to get cozy in their workplaces. Talent Development, 64(12), 19.

Employee benefits (medical, vision, dental, retirement savings plan, life insurance)

Although pay levels remain an important.....

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