Communications and Integrated Marketing
Integrated Marketing Communications Question 1 Integrated marketing communications (IMC) is that communication strategy that makes the marketing departed interconnected, as opposed to it having contrasting functions. IMC basically integrates a company’s marketing channels and collateral into one reliable messaging system. These channels may include direct mail, social media, and PR, among others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the brand. (Ktourgelis, 2016) Apple… Continue Reading...