Kroger and Corporate Social Responsibility Research Paper

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Kroger Co.

As Snider, Hill and Martin (2013) note, corporate social responsibility (CSR) is what truly connects companies to the “larger society” (p. 175). CSR is one of the most important aspects of a company’s brand and image in today’s 21st century marketplace: consumers want to know what the companies they patronize are doing to make the world a better place—and companies have to respond with policies and practices that support and reflect the values and ideals of the communities they serve in order to stay competitive. This paper will discuss the Kroger Company’s CSR statement along with its mission and vision statements to show what it is doing to connect with its communities in the U.S.

The Kroger Co’s CSR statement focuses on sustainability through achieving zero waste and zero hunger: “We’re on a mission to end hunger in the communities we call home and eliminate waste across our company by 2025” (Kroger Zero Waste, 2018). What this means is that by eliminating waste from end to end, the company aims to reduce its carbon footprint and preserve the environment for the next generation of consumers. It also aims to reduce hunger in the world. The companny’s CSR policy coincides with its all-inclusive vision statement: “Join us in imagining a world with Zero Hunger and Zero Waste as we transform communities and improve health for millions of Americans” (Kroger Zero Waste, 2018).

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Its vision statement means that the company seeks to rally its community of consumers and stakeholders to support it in its quest to eliminate hunger in the U.S. and promote health across the country.

Kroger’s mission statement is: “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services” (Kroger Corp. News, 2018). This means that Kroger aims to excel in all the areas that touch upon its CSR and vision statement foci—namely health and hunger. The company is well-positioned as a Fortune 100 company to make good on its mission, vision and CSR objectives, if it so chooses to follow through on them.

According to PRNewswire (2017), Kroger’s focus on sustainability is not new, but it is continuously developing new ways to achieve that goal. For example, its Sustainability Lives Here campaign aims to “highlight easy, earth-friendly and sustainable living practices” that local consumers in its various communities can adopt to better create a green and sustainability environment (PRNewswire, 2017). Kroger promotes Fair Trade, Rainforest Alliance, Forest Stewardship Council….....

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Hunt, E. (2017). Sustainability fans the flame of innovation. Baylor Business Review, 36(1), 22-22.

Kroger Corp. News. (2018). Mission statement. Retrieved from

Kroger Zero Waste. (2018). Zero Hunger, Zero Waste. Retrieved from

PRNewsire. (2017). Kroger promotes green living with ‘Sustainability lives here.’ Retrieved from

Snider, J., Hill, R. P., & Martin, D. (2003). Corporate social responsibility in the 21st century: A view from the world's most successful firms. Journal of Business ethics, 48(2), 175-187.

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