Laura Ashley and Federal Express Term Paper

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Creative opportunities such as the company's mail order service also benefits from the lower costs as a result of a simpler management and distribution structure.

The benefit to BLS also lies in an enhancement of opportunities. By creating a better business structure for Laura Ashley, BLS is advertised as a globally recognized logistics service. The company then has also opened itself up for business partnerships with other global companies. The potential benefit for both companies then appear to outweigh the risk of failure.

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Furthermore the loose structure of the agreement reduces risk, as there is room for change, enhancement and growth based on mutual trust and benefit.

If the alliance proves successful, it is an advertisement for both companies, and also for the groundbreaking paradigm of loose-structured business agreements. It could be the beginning of a new age for strategic business worldwide.

Source

Loveman, Gary & Anthony, Robert T. "Laura Ashley and Federal Express Strategic Alliance." Boston: Harvard Business School Publishing, Oct 8, 1992.….....

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