Literal and Non-Literal to Quickly Term Paper

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An individual who drives this car can not only go to remote places, but with the girl of his dreams. The car will do it all. Automobiles give freedom -- they are shown to speed around curves, brake in a second, climb up or rush down the steepest hills. The car is not literally to help someone get from one place to another, but rather a vehicle to satisfy inner hopes of success, power, status, romance and adventure.

Charles L. Barbee -- Videographer for Commercials

When I shot a pair of Honda commercials for Robert Elen & Associates, Advertising and James Kellahin Productions, we had two completely different looks designed by the Agency. One was a Redwood forest in Northern California, primarily in natural light and the other, called "Take it Away," was shot entirely in studio and was a lighting and mechanical effects challenge.

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Take it Away" was designed to visually illustrate the idea that the new Accord looks just great - even without a lot of frills. The agency developed the concept of placing the car in a beautiful meadow. As the VO announcer extols the virtues of the no-frills car, the sky, the meadow and everything in them (the visual "frills"), all literally disappear piece by piece, until the only thing left is a great looking, sexy black car, in a pool of flattering light, on an empty sound stage - fade to black......

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