Managed Cos. In December 2008, Research Proposal

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The attraction of Amazon lies in the way that the company has achieved its growth. They have taken a fairly simple concept and it the span of 14 years gone from nothing to one of the largest, most successful retailers in the world. Amazon has done this by keeping their core business simple, but building upon this basic model. The result is a business that is simple, yet has achieved a level of complexity seldom seen in retailing. The way that Amazon has been able to manage multiple, sometimes conflicting core competencies simultaneously while never losing focus of the fact that they must meet the needs of the customer is admirable. The way that Amazon has been able to focus on being both a technological leader and an expert merchandiser; a domestic retailing giant and an international retailing giant is admirable.

There is much to learn from a company that can go in as many different directions as Amazon has and yet seem as though it has always only gone in one direction.

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The level of coordination that requires and the level of integration at all levels of management would provide me with substantial learning opportunities. Some companies succeed by developing competencies in one area. I admire Amazon's ability to simultaneously develop competencies in a wide range of areas.

Forbes Magazine. Retrieved April 22, 2009 from http://www.forbes.com/lists/2009/88/bigcompanies08_The-400-Best-Big-Companies-Retailing_7Company.html

All financials derived from MSN Moneycentral. Retrieved April 22, 2009 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=AMZN&lstStatement=Income&stmtView=Qtr

Tombolini, Antonio (2007). The Amazon Kindle and the state of the e-Book Marketplace. Master New Media. Retrieved April 22, 2009 from http://www.masternewmedia.org/news/2007/11/22/the_amazon_kindle_and_the.htm

Amazon.com 2008 Annual Report.....

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