Market Entry Strategy International Business Management Advisor Research Paper

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Running Head: INTERNATIONAL BUSINESS MANAGEMENT ADVISOR 4INTERNATIONAL BUSINESS MANAGEMENT ADVISORInternational Business Management AdvisorMarket Entry strategyCompany IntroductionSani-Matic Inc. is situated in Sun Prairie, WI, United States. It is a machinery manufacturing industry. The company has a total of 125 employees across its locations. The company generates about $ 24.52 million in sales. The company designs and produces automatic sanitary process cleaning equipment, from clean-out-of-place parts washers to clean-in-place systems and sanitary parts that provide a complete clean. The company’s additional expert services include a tactical solutions program that ensures the optimization of money-saving efficiencies and increased productivity, field service, and start-up programs.Industries in which the Company OperatesThe company capitalizes on food, beverage, biotech, pharmaceutical, nutraceutical, and personal care. The company stays committed to producing sanitary cleaning results for various industries, including beverage and food, and bio-pharm, which encompasses personal care, biotech, pharmaceuticals, and nutraceutical industries.Food and Beverage IndustryThe company supplies businesses ranging from small enterprises to multinational corporations. Some of the most recognized and respected brands have trusted Sani-Matic, whose priority is to deliver product safety every time. For this reason, such brands turn to the company for cleaning confidence and cleaning solutions. The team has experience in developing equipment, systems, and procedures that meet safety standards. Some of their products in this industry include cabinet washers, tunnel washers, tanks, COP washer components, CIP systems, and boosted pressure systems.Bio-Pharm IndustryThis comprises the biotech and pharmaceutical industries. Bio-pharm refers to applying living organisms and their extracts, components, or by-products to relieve, prevent, or treat diseases. Some of the most recognized brands trust the company for critical cleaning challenges and turn to Sani-Matic for hygienic, valid cleaning solutions and confidence. Every equipment for bio-pharma cleaning for the biotech, nutraceutical, pharmaceutical, and personal care industries meets ASME BPE and cGMP standards and individual safety and manufacturing standards. Their products in this industry include clean-in-place (CIP) systems, immersion component washers, and GMP cabinet washers.Company’s Position Given Porter’s 1990 Diamond AnalysisFactor conditionsDemand conditionsRelated and supporting industriesFirm strategy, structure, and rivalryNatural resourcesNatural resources for product production are readily available within the country, and some are imported.Human resourceThe company has about 125 skilled workers across all its locations.National stabilityThe company has a stable position, having established a strong foundation. It also has a loyal customer base, dealing with some of the most respected and loyal brands.National cultureThe company’s corporate culture maintains its business philosophy, beliefs, values, and behavior among employees and has enabled human resources to support various strategic objectivesDomestic marketThe company has capitalized on food, beverage, biotech, nutraceutical, personal care, and pharmaceuticals.What clients value The company’s clients have prioritized product safety and have put their trust in Sani-Matic Inc. to deliver product safety, reliability, and convenience.Strength of demand: the demand is high with the most respected and widely recognized clients.Specialized business The business is constantly designing innovative products designed to meet customer needs.SuppliersStrong domestic supplies; also aiming at going international.Strategies usedThe company uses both competitive and corporate strategies to be among the best in the manufacturing industry. Strategies used include differentiation and cost leadership.Company structureHierarchical organization structure, with divisional characteristicsCompetitionThe company stays ahead of its competitors by the strategies used.Managerial system democratic leadership styleBased on these factors, the company has continuously been forced to innovate and upgrade to maintain its position within the manufacturing industry. This has made the company retain its competitive ability locally.

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Judging the company from this analysis, it is likely to succeed outside the United States (Vlados, 2019).Company’s Competitive Strategy Used in the USThe company’s strategy and intensive growth strategies are related directly to its strategies in marketing and pricing. As one of…

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…the community (Babin, 2008).Mitigation Measures for Ethical RisksOne of the actions by the company to mitigate ethical risks in implementing a compliance program such that actors of unethical behavior find the exposure of their unethical aspects unfair and end up trapping themselves in a reactive attitude. Ethical training allows actors to describe their behavior and project the possible consequences of an ethical crisis. Being aware of unethical aspects of their actions makes them recognize the legitimate role of stakeholders’ reactions, communicate and engage with stakeholders. This ensures continued trust and alliances.New Opportunities the Company Might PursueTo determine the opportunities available for the company, a SWOT analysis was carried out and the following identified as areas of opportunities. The company can design and manufacture more products and increase the services provided. For instance, the company can develop computer software that can be useful for acquiring data and management in the industries it already operates in. Another opportunity available for Sani-Matic is the trademark application (show services and products that the company is developing and marketing); the new trademarks indicate that the company could increase its growth by investing in R&D while expanding into new markets or products. Trademarks include product names, brand names, logos, and slogans. More opportunities include expanding the distribution network to enhance a broader market reach and more aggressive marketing to increase sales volumes.Appendix: memoDATE: April 19, 2021TO: All staffFROM: Paul Ryan, Director, Product developmentSubject:Due to the extensive feedback received from customers, I would like to inform you that we shall be increasing our production rate to meet the demands of our customers. Also, we shall be expanding our network to enhance a broader market reach.For this reason, the marketing department shall also be required to develop a promotional strategy which sales representatives will share with customers.Additional information will….....

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