Marketing Is a Critical Component Assessment

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This will allow Cricket Sports Museum to be easily recognized while also disassociating itself from sporting venues.

3) Leverage the Cricket Sports Museum online website as a virtual store for sporting items. This will separate the museum from the competition while also allowing a potential consumer to learn more about the venue. Building a fan base.

Marketing Objectives

1) Increase views of Cricket Sports Museum online website by 10,000

2) Increase mailing list subscribers by 2500

3) Increase online purchases of cricket related items by 500

4) Generate 500 new attendees to shows, performances, or promotional activities

Target Market

We are targeting men and women between the ages of 25-54, with some form of college education, and an income between $30,000-$75,000. These individuals should have a general interest in entertainment and attending cultural events. From our lifestyle demographic analysis we have further determined that our target market are very health conscious, fitness enthusiasts, tech savvy, and enjoy reading history and science fiction novels.

Tactics

Possible mini-tour within Midland area to promote awareness

Connect with students and residents with similar sporting interests

Build positive word of mouth and internet traffic.

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Programs to implement tactics

Set up mini performances at local venues such as the Hippodrome, various coffee shops, or other cultural events

Free performance at product release party

Set up facebook, myspace, flicker, twitter, or other social networking accounts. These sites have the potential to generate positive word of mouth, build awareness, build a loyal following, and provide a means of communication to build relationships outside of email.

Set up local radio spots on radio stations similar to Cricket Sports Museum demographic

Hire street teams to promote Cricket Sports Museum using giveaways

Place elaborate posters in popular music outlets, fitness centers, bookstores, libraries and tennis courts

Place signs and water bottle stations on Hawthorne Trail, a popular fitness site

Get a possible review of the venue in the local paper

Develop and promote Cricket Sports Museums website. Availability of information and online purchases provide convenience to customers

Build mailing list to generate correspondence and relationships

Controls

This plan will be implemented by January 2012. We will then compare out month to month progress with those prior to October….....

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