Marketing Economic Analysis: Argentina Introducing Term Paper

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The nation's ports and harbors are world class due to the large amount of national exports in oil and goods. However, the nation's airport infrastructure is lacking even though there are 144 airports with paved runways out of a total almost 1400 around Argentina.

V. Media

Argentina has a modern telecommunications and media market systems. There is a great deal of foreign investment incorporated into the systems. "Argentina encouraged the growth of modern telecommunication technology; fiber-optic cable trunk lines are being installed between all major cities; the major networks are entirely digital and the availability of telephone service is being improved; however, telephone density is presently minimal, and making telephone service universally available will take time." (CIA World Fact Book, 2004)

The nation has 42 Television broadcast systems as of 1997 and internet use is nearly a million strong.

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The nation's radio stations are mostly unlicensed: "AM 260 (including 10 inactive stations), FM NA (probably more than 1,000, mostly unlicensed), shortwave 6 (1998)." (CIA World Fact Book, 2004)

V. Summary

This economic analysis was for the Boston Beer company because they intend to market and sell their Samuel Adam's beer products in Argentina. The company will utilize this report to understand the economic situation of Argentina and then will apply the 4 P's of marketing:

Product

Price

Placement

Promotion

Success for a business is a matter of attracting and retaining customers. Because of the company's success selling products around the world because of the product's great taste, The Boston Beer Company will be successful with the product strategy and thus will attract and retain customers throughout Argentina.

VI. Source

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