Marketing Institutions and Infrastructure Brazil Thesis

Open, View, and/or
Download this Document

Total Length: 814 words ( 3 double-spaced pages)

Total Sources: 4

Page 1 of 3



In a similar manner and with common purpose is the Brazilian Association for Teleservices (Associacao Brasileira de Telesservicios), except that this is concentrated most notably on this particular type of marketing services (teleservices and telemarketing). The area of activity is in fact vast and covers any telemedia, including thus call centers etc. The association was created 19 years ago, in 1989, and has grown tremendously in number of members in these years. In a similar manner to the ABEMD, the company aims to both disseminate information and provide guidance and help for its members, as well as a framework where information and experience can be shared between the members. In terms of instrument, an important one is the magazine that the association publishes, the Chamada Geral.

An important and original direction for the ABT is its association with NGOs, which can be instrumental in carrying the message across to both the associated partners and the other entities with which the members interact.

Stuck Writing Your "Marketing Institutions and Infrastructure Brazil" Thesis?

View All Our Example Marketing Institutions and Infrastructure Brazil Thesis

Have A Custom Example Essay Written



As we can see, the main marketing institutions in Brazil are somewhat similar both in terms of their common message, vision and purpose, and in terms of their internal infrastructure. Generally organized as associations, they have a board of directors for the strategic direction of the association and an executive structure for every day operational activities.

At the same time, their main purpose is usually that of providing support to its members. Support is diversified and goes from information to technical support to simply providing a mean by which the members can exchange experiences, opinion and ideas and to encourage members of these associations to communicate. As mentioned, Brazil is a huge country, both geographically and in terms of the population levels and this type of collaboration can only be encouraging......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Institutions And Infrastructure Brazil" (2009, January 30) Retrieved July 3, 2025, from
https://www.aceyourpaper.com/essays/marketing-institutions-infrastructure-brazil-25172

Latest MLA Format (8th edition)

Copy Reference
"Marketing Institutions And Infrastructure Brazil" 30 January 2009. Web.3 July. 2025. <
https://www.aceyourpaper.com/essays/marketing-institutions-infrastructure-brazil-25172>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Institutions And Infrastructure Brazil", 30 January 2009, Accessed.3 July. 2025,
https://www.aceyourpaper.com/essays/marketing-institutions-infrastructure-brazil-25172
   

Open, View, and/or
Download this Document
order custom essay example