Marketing Management the Whole Idea Essay

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In his memo as the chief executive officer mark should be in a position to spot and choose the right marketing segment and base his energy to it, this will enable him to identify which customers are more important with the aim of earning their loyalty, by bearing in mind that a satisfied customer is always the best marketer.

It's important to mention also that the concept of marketing involves two parties and in this case each party has something to offer which either has the freedom to accept or reject, so mark should look for appropriate ways which must be desirable to measure this. He must look for ways to improve sales force productivity by offering them extra incentives; however this must be pegged on how he will compensate this.

In addition to deciding to buy space for advertising, he must be able to measure payback from advertising.

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In this sense therefore he should be able to an age and blend the 12Ps of marketing categorized into three broad categories namely:

Planning mix; which includes, profitability, positioning, planning and performance

Marketing mix: which includes, people, product, price and promotion

Service mix: which includes, people, processes, physical evidence and periodicity?.....

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"Marketing Management The Whole Idea" (2012, August 15) Retrieved May 20, 2024, from
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"Marketing Management The Whole Idea" 15 August 2012. Web.20 May. 2024. <
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"Marketing Management The Whole Idea", 15 August 2012, Accessed.20 May. 2024,
https://www.aceyourpaper.com/essays/marketing-management-whole-idea-75173
   

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