Marketing of Morrisania Is, More Research Proposal

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2) There are three main important reasons for which luxury products will be sold in Morrisania. The first of these is, as previously mentioned, to increase awareness of the area. Many inhabitants of New York City, not to mention the rest of the United States, are not really fully aware of what Morrisania is or what it means for the historical and cultural development of the United States as a whole. The fact that such products will be sold can carry on the knowledge on Morrisania throughout the country and invite more visitors to come and personally discover the cultural riches and developments in this neighborhood.

At the same time, some of the historical locations and buildings in this neighborhood require constant care and a constant investment in them. The second objective of this campaign will be to increase the funds that are available for this type of investment.

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Parts of the revenues that are obtained through merchandising such goods (and these are luxury products, so the sum are likely to be significant) will go towards renovating some of the needy parts of the neighborhood.

Finally, it is also the neighborhood as a whole and around these historical sites that will need renovating and investing. Even further more than this, there are always auxiliary instruments that need to be created and that help the entire tourism marketing issue. Things such as informative boards, posters etc. will always have to be paid for and selling luxury items can be a good way to provide funds for this type of….....

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