Marketing Plan for Terry's Group Term Paper

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But due to previous expertise with unsustainable high sales during promotional periods and constant decreasing sales at the end of the promotional campaign, the company would not implement the penetration pricing strategy

Terry's Group should implement a variable pricing strategy, meaning that the retail price would be given by the costs of manufacturing the products. A modification in the manufacturing costs (such as commodities or labor force) would materialize in a consequent modification of the retail price

Place Decisions

The new Pyramid product line will be available within the company's own stores and also within the stores of Terry's partners and supermarkets

The transport of the products to the retailing destination will be ensured by the producer

The warehousing will also be ensured by Terry's Group

Promotion Decisions T

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he marketing team at United Biscuits will develop and implement a strong advertising campaign

he advertising campaign will focus around the core elements of the new products and also around the element of novelty they introduce

he advertising campaign will be aired on all available media channels, including television and internet advertisements, radio announcements and street banners and fliers

he executives at erry's Group will participate to international conferences of the industry and will promote the products through interviews in television talk shows and specialized magazines and industry journals

Promotions will also include promotional sales, during clearly established periods of time

All in all, the international chocolate manufacturer is currently faced with decreasing sales, problem which they could resolve by implementing a wide series of marketing strategies as….....

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