Marketing Relationship Marketing Entails Developing Long-Term Commitment Term Paper

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Marketing

Relationship marketing entails developing long-term commitment and brand loyalty. Customers who consistently receive communications and information from vendors will be more likely to continue doing business. If the customer is dissatisfied, these communications will allow all complaints to be voiced so that the vendor can effectively change the nature of the product or service. Fitting products and services to customer needs is an essential aspect of successful, profitable business operations. Through relationship marketing, businesses have the opportunity to keep abreast of customer opinions and discover ways in which they can change to meet the changing demands of the market.

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Relationship marketing also gives those companies that use it a competitive advantage over those that do not and therefore offers the opportunity to become an industry leader.

However, relationship marketing poses many challenges for companies. First, large corporations cannot afford to employ some of the techniques used in relationship marketing….....

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"Marketing Relationship Marketing Entails Developing Long-Term Commitment" (2004, September 23) Retrieved April 28, 2024, from
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"Marketing Relationship Marketing Entails Developing Long-Term Commitment", 23 September 2004, Accessed.28 April. 2024,
https://www.aceyourpaper.com/essays/marketing-relationship-marketing-entails-176637
   

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