Marketing Strategy Direct Marketing Pricing Activities Strategy/Project Essay

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marketing strategy direct marketing pricing activities strategy/Project improved duration . Make grader identify sections revised, (e.g. Track Changes feature Word).

OVERALL COSTS

The creation and delivery of the organizational service is linked to a wide array of costs, all of which are incurred in the organizational processes and operations. The more pertinent of them include the following:

Costs with the commodities, including the usage of the personal laptop and other desktop features

Costs with the software applications required to complete the documentation projects

Costs with utilities, such as electricity, internet, telephone bills and so on Costs with marketing and the promotion of the writing services

Other costs, such as administrative, the traveling to the offices and other such expenditures.

PRICE SETTING

The prices would be set with the use of two primary pricing strategies. On a first note, the penetration pricing strategy would be used and it would see that the services are delivered at a price which is lower than that implemented by the competition (McGrath, 2001). The aim of this strategy is that of attracting customers, but the practice is not sustainable on the long-term as it does not ensure financial results as required -- it might not even cover for the costs. The penetration pricing strategy would then be replaced with the variable pricing strategy.

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With this price setting technique, the services would be delivered at a price which reveals the value of the product. In other words, the price would be set based on the totality of the costs incurred in the delivery of the service. This price strategy is sensitive in the meaning that a modification of the costs would be reflected in a modification in the retail price of the service (Longenecker, Moore, Palich and Petty, 2005).

27. TEMPORARY PRICE PROMOTIONS

Temporary price promotions would be used on occasions and this is explained by the fact that the customers are price sensitive. In other words, the usage of promotional sales would benefit the firm by generating more demand and also by improving its image within the market. Promotional sales would however be restricted to specific time frames and to certain criteria, so that they do not jeopardize the financial stability of the entity.

28. PRICE DISCRIMINATIONS

Price discriminations would be implanted in the collaboration with different customers. Specifically, in the relationship with intermediary writing companies from where to gather work, the prices implemented would be lower. On the other hand, for the firms where the collaboration is direct….....

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