Marketing Teeth Whitening the Market of Dentistry Term Paper

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Marketing

Teeth Whitening

The market of dentistry might initially seem to be a predominantly health-driven market, rather than one driven by consumer hopes and fears regarding their status and sexual appeal. However, the recent advertisements for teeth whitening devices call into question the healthy, medical image of the commercial toothpaste market. Crest White Strips, for example, stresses the seductiveness of the individuals at the forefront of its advertising. The desired consumer behavior it draws upon is the motivation of improving one's appearance for purely cosmetic and cosmological reasons.

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In a product line that traditionally used to push products based on the fact that one out of every ten dentists preferred a particular brand of paste, now the fact that a white and healthy smile, a smile that creates the appearance of health rather than a mouth that actually is healthy causes in the teeth whitener market the impression that the marketers are pressing the consumer to buy based on the motivation of reactivating a social life based upon a youthful appearance, rather than reduced gum….....

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Latest APA Format (6th edition)

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"Marketing Teeth Whitening The Market Of Dentistry" (2004, October 21) Retrieved June 7, 2026, from
https://www.aceyourpaper.com/essays/marketing-teeth-whitening-market-dentistry-177491

Latest MLA Format (8th edition)

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"Marketing Teeth Whitening The Market Of Dentistry" 21 October 2004. Web.7 June. 2026. <
https://www.aceyourpaper.com/essays/marketing-teeth-whitening-market-dentistry-177491>

Latest Chicago Format (16th edition)

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"Marketing Teeth Whitening The Market Of Dentistry", 21 October 2004, Accessed.7 June. 2026,
https://www.aceyourpaper.com/essays/marketing-teeth-whitening-market-dentistry-177491
   

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