Mcdonald's Markets With the Recent Essay

Open, View, and/or
Download this Document

Total Length: 991 words ( 3 double-spaced pages)

Total Sources: 1+

Page 1 of 3

In addition, product innovations such as: "McCafe beverage line, new snack offerings, and the national launch of McCafe frappes and real-fruit smoothies have provided a meaningful extension to the McCafe line that was well-received by customers" (McDonald's.com. 2010 Annual Report. PP. 12). The U.S. segment has also benefitted from a move to healthier options: salads, lower caloric meals, and reduced fat choices which have brought in new foot traffic to restaurants.

In Europe the focus has been on Coffee and the McCafe line. Like the U.S., coffee has proven to be a profitable menu item despite considerable competition from Starbucks, Green Mountain, and Dunkin. McDonald's has "expanded the coffee business to 1,300 McCafe locations, which are separate areas inside the restaurant that serve specialty coffees, indulgent desserts and light snacks" (McDonald's.com. 2010 Annual Report. PP. 12).

The APMEA market represents a diverse offering:

A third Angus burger option in Australia and the extension of the Spicy

Wings line in China. Japan executing a successful Chicken Festival promotion featuring several products; and a dessert strategy introducing consumers to the McDonald's brand with products such as McFlurries and dessert kiosks in China, where McDonald's has become one of the largest retailers of ice cream" (McDonald's.

Stuck Writing Your "Mcdonald's Markets With the Recent" Essay?

View All Our Example Mcdonald's Markets With the Recent Essay

Have A Custom Example Essay Written

com. 2010 Annual Report. PP. 12).

The organization has prospered with food and drink offerings as diverse as the populations they serve around the globe.

Conclusion

The McDonald's brand has grown across Asia, Europe, and North America as well as into Africa, and South America. The organization prides itself on delivering value as well as consistency to its 33,000 store presence. Yet under Skinner, the McDonald's name has recaptured the vibrancy of the establishment that Ray Kroc founded, and the juggernaut of growth that established it as a global leader. The "Five P's" have allowed the company the room to expand, innovate, and lead; points which Skinner says are instrumental in positioning the company as:

More contemporary and convenient, providing great value with menus that feature iconic favorites -- from Big Mac sandwiches to French fries -- along with local offerings and new products that today's consumers want. Whether it's McWraps in Europe, Angus Burgers in Australia, or McCafe specialty coffees and smoothies in the U.S., McDonald's is strategically enhancing the menu to appeal to more customers more often. (McDonald's.com. 2010 Annual Report. PP. 4).....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Mcdonald's Markets With The Recent" (2012, April 10) Retrieved May 4, 2024, from
https://www.aceyourpaper.com/essays/mcdonald-markets-recent-56087

Latest MLA Format (8th edition)

Copy Reference
"Mcdonald's Markets With The Recent" 10 April 2012. Web.4 May. 2024. <
https://www.aceyourpaper.com/essays/mcdonald-markets-recent-56087>

Latest Chicago Format (16th edition)

Copy Reference
"Mcdonald's Markets With The Recent", 10 April 2012, Accessed.4 May. 2024,
https://www.aceyourpaper.com/essays/mcdonald-markets-recent-56087
   

Open, View, and/or
Download this Document
order custom essay example