Mcgraw Hill Is an America Company Headquartered Essay

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McGraw Hill is an America company headquartered in New York City. Founded in 1999, the company posted revenues of $6.2 Billion in 2010 and has almost 21,000 employees. The company primarily serves the business, education and publishing industry through publication of books and magazines. In addition, McGraw Hill is the parent company of Standard and Poor's, Platts, and J.D. Power and Associates (www.McGraw-Hill.com).

For the publishing side, McGraw-Hill offers educational solutions via print and electronic means for K-postgraduate; their financial services and information and media group in both the U.S. And Canada focus on investment research; they also own 9 broadcasting television stations, but may be divesting those entities. Based on the market trends, McGraw has been focusing on electronic means of supplying media. Recently, in November 2012, the company sold its educational division to the Apollo Management Group for $2.5 billion and shift its focus to being a provider of financial information (Crotty, 2012).

Part 3 -- The global publishing industry is about a $250-300 billion dollar industry; with education being about 5% of that market. Trends in publishing, however, focus more on electronic delivery of books thanks to both e-readers and tablets as well as a more focused public opinion about sustainability and the environment. Within the financial services and investment advice industry there are a number of small competitors, but overall profitability is focused on longevity and reputation. Books comprise about 42% of the overall global market, but more than 65% of that market is comprised of music, video, and books (Global Publishing Industry, 2012).

Part 4 -- Thousands of small publishers have failed within the industry, largely due to undercapitalization and choice of particular authors and/or publishers. In the publishing industry, success is all about demand and costs. There are four industry leaders, Pearson, Random House, Thomson Reuters, and a group of magazine publishers (Ibid).

Part 5 -- The publishing industry must operate with the same legal guidelines as any other business for employees, taxation, accounting, etc. Depending on the type of publisher there are also ethical considerations (fact checking, libel, etc.).

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Part 6 -- Book publishing is an elastic market -- paperback sales rise when the economy is in recession and with E-Books and the Amazon Kindle and B&N Nook, more and more books, including textbooks, are moving to the less expensive electronic market.

Part 7- Social changes in culture, ethics and interests change over time. Readership in ethnic communities and types of books spur sales -- e.g. Ophra's Book Club, etc. Sustainability and the greening of the environment also affect the industry.

Part 8- Advances in publishing and delivery systems have a profound effect on the industry. Tablets and e-readers have changed the entire industry.

Part 9- McGraw's current firm-level strategy is divesting the educational publishing market and focusing on financial services and financial publications.

Part 10- See above.

Part 11- More and more textbooks are becoming available through rentals and eBooks, reducing the cost of publishing and distribution drastically.

Part 12- Depending on the niche, marketing was based on the type of publication. Educational books were sold to districts via curriculum reps; popular books are marketed through a variety of end points; financial services are marketed through traditional means (print, radio, television and word-of-mouth).

Part 13- As of the year ending 2011, McGraw was losing money in the Broadcasting and Educational markets; retaining earnings in the Financial Information Market and breaking even with Standard and Poor's. Fiscal strategies include divestment and re-focus on profitable products (Narapareddy, 2011).

Part 14- Without the educational albatross, purchasing and production strategies will continue to shift to more electronic publications and delivery systems.

Part 15- The company will downsize due to trimming of certain functions in education and broadcasting; this will be companywide, and will include management, staff, and HR personnel.

Part 16- Strengths include longevity, diversity, cash on hand, reputation.

Part 17- Weaknesses include over emphasis on unprofitable segments; high costs for administration, and the need for a more targeted focus on new and innovative tablet solutions.

Part 18- By focusing on the financial market, MH can move its entire organization forward by redeveloping an.....

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