Media Analysis Because of the Term Paper

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Advertisers recognize that brand loyalties and consumer habits formed when children are young and vulnerable will be carried through to adulthood.

However, by shifting children's preferences and their preferences as adults, the way of American eating has changed. Snacking on convenience foods advertised on television has replaced mealtimes, and the American preference of sweeter and blander foods has also increased.

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Before the mass media came to dominate American life, economics, culture, and parental dictates determined what food was served, and how it was served to children. Now children, under the persuasive influence of advertising, persuade their parents to eat more meat, processed foods, and to eat more snack foods like pizza rather than mealtime foods that require preparation.

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