Medtronic the Question of Whether Essay

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The question can also be considered from a historical perspective. The company's first niche product was its external pacemaker. Much lighter and smaller than the existing model, it appealed particularly to the pre-adult heart patient population. With the development of its implantable model, the company was a nicher in the true sense of the world, appealing to the heart patient market and the medical professionals working with heart-related conditions.

As Medtronic's product range widened, its appeal to a single niche became divided among several markets.

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If an overall perspective is therefore taken, it can be said that Medtronic's products appeal to a range of markets within the wider category of the medical profession. When seen in a collective sense, the product range is not so much focused upon a niche as it is upon the main medical market, whereas each specific product on the other hand does appeal to a niche.

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Medtronic. www.medtronic.com.....

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