Nardelli's Sweeping Initiatives, Culture Change Term Paper

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Home Depot's move to target professionals with wholesale is unusual given their competencies. Professionals do not need much staff advice -- they simply need selection and price. The core competencies that deliver these are in logistics and purchasing. Therefore, for Home Depot to effectively move into this market they need to focus on improving their performance in those areas. The company needs to cut its back-end costs. The company also needs to shift its brand image as well. This is difficult, because Home Depot cannot sacrifice the DIY market, of which it still holds a significant market share.

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The separate stores may help, but it would be easier if Home Depot could incorporate the professional market into its existing stores, to take advantage of its current purchasing and logistics efficiencies as well as its existing real estate holdings. The professional market should not be courted at the expense of the….....

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