New York City Essay

Total Length: 532 words ( 2 double-spaced pages)

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Sharon Zukin's Whose Culture? Whose City?

My visit to Times Square confirmed that Sharon Zukin's characterization about the corporate domination of the landscape is quite accurate. First, virtually everything imaginable is associated with one corporate entity or another, as hardly any physical surface other than the asphalt of the streets is covered with corporate logos. From below eye-level to as high as one can look up at buildings, there are advertisements beckoning people to buy luxury goods, entertainment tickets, clothing brands, and every type of food fare in existence. Even the taxi cabs are festooned with endless advertisements, in high-tech format like television screens atop their roofs as well as inside facing riders as soon as they enter the passenger compartments. Without looking at street signs and well-known landmarks it might be difficult to know whether you are in New York City of Las Vegas, because the amount of flashing neon lighting is similar these days.

Moreover, there also seems to be a deliberate attempt to appeal to shoppers and tourists of every socioeconomic level.
For bargain hunters, there are two-for-one deals and early-bird specials at restaurant after restaurant, and happy hours at every bar and nightclub. For the more adventurous (or "seedy," depending on your point-of-view), there are individuals handing out discount cards at every corner advising lucky prospective patrons of half a dozen nearby "gentlemen's" clubs that admission is free with the presentation of the "VIP" card and that "lap dances" can also be had two for the price of one, just like virtually everything else being hawked nearby.

Possibly, Zukin's most….....

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