Nike Case Situation Synopsis Nike Case Study

Open, View, and/or
Download this Document

Total Length: 874 words ( 3 double-spaced pages)

Total Sources: 5

Page 1 of 3

At the creative and design level however, there were numerous benefits and they materialized in a significantly higher know-how, expertise and innovative ideas. The company has also strived to increase organizational efficiency, which not only improved the organizational design, but also generated customer value.

d) Nike new product portfolio and brand management strategies

Nike's development and continuous appeal to the audience has been based -- to an extensive degree -- on its product portfolio and brand strength strategies. The company has strived to develop new products, which materialized in an increased ability to appeal to wider customer markets. Additionally, it has also strengthened the brand to consolidate the customer appeal, and to assign the Nike products a significance other than that of their functionality.

Relative to improvements, these could occur in the sense of adding new features which better adapt to modern day necessities. Nike could for instance implement a brand approach by which it promotes the company and the products as supporters of environmental stability.

3. Nike in 2010

Nike remains an indubitable leader of the shoes industry.

Stuck Writing Your "Nike Case Situation Synopsis Nike" Case Study?

View All Our Example Nike Case Situation Synopsis Nike Case Study

Have A Custom Example Essay Written

Throughout the past years, it has consolidated its position and it has expanded its operations within the apparel and accessories market segments. Combined with operational efficiencies, the company has been able to intensify its competitive strength.

Despite the internationalized economic crisis, due to which most economic agents are facing financial challenges and decreases in their sales revenues, Nike Inc., completed fiscal year 2009 with a positive growth rate. The Nike Inc. revenues gradually and consistently increased from $13.7 billion in 2005 to $19.2 billion in 2009 (Nike Inc. 2009 Annual Report).

4. The future of Nike

The future of Nike looks promising. The organization has managed to identify the best strategic courses of action by which to overcome the challenges of the internationalized economic crisis. It has managed to attract and retain millions of worldwide consumers and it has achieved high levels of organizational performance, success and efficiency. A particular element to which Nike is expected to offer more attention is the reshaping of the company stakeholder actions so that it becomes more socially.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Nike Case Situation Synopsis Nike" (2010, August 02) Retrieved July 1, 2025, from
https://www.aceyourpaper.com/essays/nike-case-situation-synopsis-nike-9296

Latest MLA Format (8th edition)

Copy Reference
"Nike Case Situation Synopsis Nike" 02 August 2010. Web.1 July. 2025. <
https://www.aceyourpaper.com/essays/nike-case-situation-synopsis-nike-9296>

Latest Chicago Format (16th edition)

Copy Reference
"Nike Case Situation Synopsis Nike", 02 August 2010, Accessed.1 July. 2025,
https://www.aceyourpaper.com/essays/nike-case-situation-synopsis-nike-9296
   

Open, View, and/or
Download this Document
order custom essay example