Nordstrom Product Nordstrom Wedding: Product Marketing Plan

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Offering the whole product enables marketing and product development to be examined efficiently and effectively from all three identified "levels" of product strategy examination: the basic desire behind the product can be identified, the specific offerings of the products at Nordstrom Wedding can be differentiated and emphasized, and augmentation of the product through additional services and the convenience of whole-product procurement adds the finishing touch to this strategy (Kotler 2011). Distribution and sales costs will be significantly decreased by offering the full class of wedding products as single-product packages, and this could also be the basis for an entire marketing campaign.

Selling to Wants

Another effective and by no means mutually exclusive product strategy that can be used in tandem with the whole-product offering is ensuring that products are designed and marketed to reach consumers wants rather than their needs. This is highly important especially in markets where numerous relatively easily interchangeable competitors and products exist, which fits the wedding and bridal retail industry completely (Chance 2011). Essentially, all consumers ultimately purchase based on their wants rather than their needs; if there was simply a need for a wedding dress than the most utilitarian burlap sack would do, but instead consumers want specific designers, or specific styles, and even price is best considered as a want rather than a need because most budgets are somewhat flexible and represent desired levels of expenditure rather than true limits of possibility.

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By recognizing this and creating products that fulfill the specific wants of customers, higher levels of product differentiation and greater brand recognition and value can be achieved (Chance 2011).

Whole-product offering is definitely one way in which the company can cater to wants rather than needs, but this is not the only way in which Nordstrom Wedding can specifically address consumers' wants. Keeping abreast of current and upcoming trends in fashion is definitely necessary in addressing the wants of brides for themselves and their weddings. In addition, providing a higher level of customer service would definitely be recognized by consumers......

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