North Face Apparel Company Promotional Research Proposal

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As the former approaches have proven to be ineffective in the recession, the reliance on social networking needs to be pervasively focused on. Second, there is also the need to create more excitement over the brand, and this needs to include the sponsoring of extreme sports events and the support of independent (indie) artists that typify they high energy and risk taking the brand wants to associate with itself. These events must focus women artists who are breaking stereotypes of women athletes by being strong and self-sufficient. As the women's sporting goods market is the high growth segment today, that is a critical focus for the North Face to concentrate on.

The need to embrace social networking and make it a core part of the PR, direct marketing and sales promotion strategies of the North Face is evident by the rapid growth of Facebook, Friendfeed, Twitter and many other sites emerging.

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The reliance on Web 2.0 technologies (O'Reilly, 2005) forces a high level of transparency and trust when these applications are used to ensure trust is created and maintained. The North Face needs to look beyond the hype of social networking to see it as a way to deliver a differentiated, highly valued and trusted experience to its customers (Pine, Gilmore, 2000). By connecting with customers in entirely new ways the company will be able to attain the 5% growth. If trust is achieved, then this growth will be possible......

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"North Face Apparel Company Promotional" (2009, June 03) Retrieved May 7, 2024, from
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