Operations Management and Marketing Modern Thesis

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While these principles are likely equally true within both operational management and business marketing management, the nature of the tasks encompassed by the latter provide greater opportunity to incorporate the element of improving employees' job satisfaction through family life-friendly management policies. Since many modern marketing business functions are conducted through computer processes and communications, marketing managers may have the greatest flexibility to allow untraditional work shifts and teleworking opportunities. In fact, establishing privileges of this nature as a reward for quality work further reinforces the Theory-Y approach suggested by contemporary industrial psychologists (George & Jones, 2008; Robbins & Judge, 2009).

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In general, some of the major changes in modern management philosophy have equal applicability to operational management and to business marketing management. However, the fundamental differences between those two business functions also dictate certain differences in the specific uses of management techniques to maximize productivity and employee satisfaction......

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