Operations Strategies Examples of Six Thesis

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From their cereal to their numerous other brands such as Morningstar Farms, Kashi, and Keebler, Kellogg delivers many products that have remain unchanged for years, providing a conformed an high quality product tat meets consumer expectations. Their decision to pull peanut-containing products from shelves during the salmonella scare last year reflects not only good business sense, but also their commitment to quality; at the time of the recall, not a single case had been linked to Kellogg's products (Hoaks 2008).

After Sales Service

Auto manufacturers -- especially American ones -- have come under a lot of deserved fire recently for certain failed business strategies, but GM's warranty has always been well viewed by consumers and has only increased in the scope and depth of its coverage in the past few months (GM 2009). In addition to the standard 100,000-mile powertrain warranty and complimentary roadside assistance already offered by GM, their new sixty day satisfaction guarantee allows consumer to give back or trade in any GM car purchased (GM 2009).

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This type of after-sales service might not be enough to pull GM quickly out of the whole it feel into along with the other in the Big Three, but it is certainly an effective strategy to start out with.

Broad Product Line

Johnson & Johnson is the behemoth of the healthcare industry; in addition to their JNJ products they also own Listerine, Tylenol, Neutrogena, and other well-known brands. It is the diversity of their products within this retail area that has in part led to their success, as the costs of developing new pharmaceuticals, which represent a large chunk of JNJ's revenue, is something that the company can withstand due to revenue form its many other products (Gaudet 2009). When pharmaceuticals go off patent, revenue drops dramatically, and it is the broad base of JNJ's product line -- as well as their ability to develop and introduce new products -- the keeps the company strong (Gaudet 2009)......

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