Organization Given How Turbulent and Uncertain Nearly Essay

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Organization

Given how turbulent and uncertain nearly every industry is today every organization is engaging in several different forms of research to lessen risk and gain in greater insights into potential opportunities. Many are researching their competitors at varying levels, from the cursory review of their website to the more in-depth reverse engineering of their products and unethical access to their pricing, customer bases and weaknesses in sales cycles (Mulki, Jaramillo, 2011). Across the many methodologies used for completing research that encompass primary and secondary research approaches, there is the common need of ensuring a very high level of ethicacy and transparency as well (Zabriskie, Huellmantel, 1994). Many times business managers and owners forget that the results of their research, if done to just support a point or position, is actually worthless on all counts and only serves to further confuse and potentially cost a company valuable time and financial resources. Nowhere is the benefit of being ethical more evident than in how research is conducted, used and evaluated than in an organization. Correspondingly, the unethical use of research and methodologies deliberately designed to deliver exactly what someone wants to hear are not only a waste of time, they confuse and pollute an organization's entire culture as well (Zabriskie, Huellmantel, 1994).

Research in Organizations

The general research principles used throughout organization is often dictated by the urgency of information needs its relative level of complexity, suitability of secondary data to solve the issue or answer the question, and the time horizon that the company is dealing with to make decisions based on the analysis.

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Of all these factors, time and cost constraints are often the most critical criterion that dictate which general research principles are used or not. For many companies the time and cost constraints force them to rely on secondary research, or those studies already published by research firms that are available for purchase (Holmes, Reid, 1995). The advantages of using published research are its availability, speed at which it can be obtained, and the contextual expertise it can provide for a company immersed in an industry that the study covers. The drawbacks or disadvantages of secondary research is that it can often be only partially relevant to a complex problem a company is attempting to solve. It is also often designed with a methodology that may have been highly relevant for a given purpose., yet the company may have a different set of unmet needs and requirements (Holmes, Reid, 1995).

When the information needs are so complex and specific to a given need within a business, companies are increasingly turning to Web-based surveys to quickly and cost-effectively gather the information they need (Burkey, Kuechler, 2003). Web-based surveys also have in-built analytics and statistical analysis applications that give researchers the ability to quickly tabulate, analyze and present results of their surveys. Combined with the cost savings of doing surveys online where all that is needed is an e-mail address, Web-based surveys' very rapid approach to delivering results is making them a favorite for quickly gaining insights into very complex questions and problem areas companies are grappling with (Burkey, Kuechler, 2003). SurveyMonkey.com, Zoomerang and.....

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