Organizational Structure Making Changes to Research Proposal

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This conflict over change is actually very productive as it forces innovation into cultures (Flanagan, Runde, 2009). The bottom line is that organizational structures can be changed, and it often takes a CEO to bring lasting and significant innovation to their company as they lead. From being more customer-centered (Peterson, Anand, 2004) to embracing the need for greater innovation (Tellis, Prabhu, Chandy, 2009) organizational structures can change as the underlying cultures do. It takes exceptional effort however and often an external set of circumstances to force change over time.

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