Organizational Studies. While There Is Focus Upon Essay

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organizational studies. While there is focus upon the articles and their contents, the greater focus or endeavor of the paper is to analyze the writing techniques and approaches to research. At the center of the assignment is the relationship among the construction of the research question, the research question, and the research. By studying and referencing the methods of master researchers and writers, the paper forges a path into the unknown, yet mandatory territory of conducting research and sharing it with the academic community. The paper identifies research questions in scholarly articles. The paper further categorizes the research question providing support for the category choice.

Identifying and Categorizing Research Questions

The state of public research on over-the-counter drug advertising by Denise DeLorme,

Jisu Huh, Leonard N. Reid & Soontae An

A primary research question of this article could be "What public literature about OTC drug advertising is accessible to the public and what does that research reveal about the agenda of the drug companies and the advertising firms?" Whereas in Voss' article, the question was not so much stated directly, the writers of this piece come out from the very onset to ask this question as well as a set of corollaries. The authors write:

Most of the empirical investigations of pharmaceutical advertising have focused on prescription drugs, including the majority of recent investigations on direct-to-consumer (DTC) prescription drug advertising…In this paper, we review the state of public research on OTC drug advertising, an important yet academically neglected form of pharmaceutical marketing.

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In this paper, we adopt a key theme identification approach (Mukherjee and McGinnis, 2007) and review the public research on OTC drug advertising, an important yet academically neglected form of pharmaceutical marketing. (DeLorme et al., 2010,-Page 209)

The authors have identified an area for further research in OTC drug advertising and their study is the exploration of this gap. They emphasize the importance of attention to this matter in the declaration of their research question. The state their intentions out rightly:

In the following pages, we define OTC drugs and distinguish between nonprescription and prescription drugs; discuss how the advertising form is regulated at the federal level; describe the nature, functions, and scope of OTC drug advertising; review the public research on the topic; and most importantly, present a research agenda derived from the reviewed literature. (DeLorme et al., 2010,-Page 209)

The authors will distinguish between categories of drugs. They will examine how and if this advertising is federally regulated. They plan to describe OTC drug advertising in great detail, including function of the ads -- what are the goals of the ads and how to advertising evaluate the ad' contribution to over success? Their most important goal is to identify an intentional plan connecting pharmaceutical companies, the advertising industry, the regular consumer, and the ads.

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