Overstock's Success in Policy Implementation Case Study

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Strategy Implementation and Control

The successful implementation of strategies within an organization is possible when instituted via the organizational design, culture, employees, and control systems. The benefits of such strategies are felt when they are successfully implemented through these elements. Even the best-conceived strategy may fail when the stakeholders like employees, culture, or structure fail to coordinate or implement as expected. The following study considers and analyzes how Overstock Company implements its current strategy in order to realize the success it so desires.

Overstock Company has specialized in the online retailing trade, and it has grown over time to be a leader in this business sector. It has developed a large market share and made a name for its business empire. Overstock enjoys its success now because of implementing the control systems strategy in its approach to its online business. Amongst the three organization systems essential to controlling strategy implementation, the one most evident, which Overstock has fully embraced, is the information systems.

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In information systems, the company uses information technology and its advancing nature as a marketing platform and a channel of reaching out to its existing and potential customers. The Information Technology platform is used to provide link and information between manufacturers and retailers, control inventories, and streamline logistics and distribution of the goods and services. An appropriate IT system should be able to provide to an organization's clientele the right information in the right format and time.

Looking at Overstock's Information Technology System, it is a RightNow technology. Seemingly, Overstock embraced RightNow aware of the importance of good customer care services in the very competitive online retailing business world. This awareness follows the fact that one disappointment of the customer, online amounts to a complete loss of that customer and possibly others who will interact with that customer. The RightNow technology, which Overstock….....

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"Overstock's Success In Policy Implementation" (2014, October 09) Retrieved July 9, 2025, from
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