Pacific Brands the Two Main Problems Identified Essay

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Pacific Brands

The two main problems identified in the Pacific Brands case are: brand value and decision making. Furthermore, these seem closely interrelated. Pacific Brands had many external factors that forced it to make tough decisions during the recent global economic recession. Those challenges were only made worse by the degree to which Globalization has (generally) elevated the level of competition in many industries, effectively forcing companies to reduce expenses by any means available to remain competitive. The move that Pacific Brands felt the need to implement was not much different from the reactions that many of its competitors had already undertaken.

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In that respect, Pacific Brands was merely trying to follow the globalisation trend. However, in the decision making process, Pacific Brands never analysed the brand value that consumers perceived as a result of the products being produced domestically, particularly in its failure to anticipate the public response at that time (Schermerhorn, Davidson, Poole, Simon, Woods & Chau, 2012 p 56).

If the firm had recognized domestic production as a value-added price….....

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"Pacific Brands The Two Main Problems Identified", 19 January 2013, Accessed.20 May. 2024,
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