Personal Strengths and Weaknesses Marketing Plan

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Self-Marketing PlanExecutive SummaryThis self-marketing plan is a demonstration of marketing concepts as applied to creating employment opportunities for myself in the field of MIS. It begins with an environmental scan and SWOT analysis, with a self-analysis (talents and goals) offered in place of a traditional product analysis. Included in this section are a career market analysis and competitive analysis, which identifies the nature of the career that I will be pursuing and the skills and qualities needed to obtain a position in the MIS field.My self-marketing objectives follow, with a focus on short-term and long-term objectives, which include graduation plans as well as personal and professional development plans. A target market section is next, with an emphasis on market segmentation and a target market strategy that will help me identify the right job and career for myself and pursue it.The plan then proceeds with an overview of my marketing strategy, which identifies my product, price, distribution and promotion strategies. Included in my promotion strategies are a public relation strategy, a sales promotion strategy, an advertising strategy, and a personal selling strategy. The plan concludes with an evaluation and control systems strategy that focuses on using feedback and reflection to monitor my progress at achieving my objectives.

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The Appendix to this plan contains four parts: a list of ten firms with which I might like to work (names, addresses and contact information); a cover letter; a resume; and a follow-up letter.Table of ContentsEnvironmental Scan and SWOT Analysis 4Product Analysis (Self Analysis) 4Career Market Analysis 4Competitive Analysis 4Environmental Scan 5SWOT 5Strengths 5Weaknesses 5Opportunities 5Threats 5Self-Marketing Objectives 6Short-Term Career Objectives 6Long-Term Career Objectives 6Target Market 6Market Segmentation 6Target Market Strategy 7Positioning Strategy 7Marketing Strategy 7Product Strategy 7Price Strategy 8Distribution Strategy 8Promotion Strategy 8Public Relations Strategy 8Sales Promotion Strategy 8Advertising Strategy 9Personal Selling Strategy 9Evaluation and Control System 9Appendix 11Targeted Employers 11Cover Letter 12Resume 12Follow-up Letter 13.....

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