Positive Publicity Term Paper

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Global Comic Company (GCC) is a comic bookstore that publishes paperbacks and electronic comic resources. This bookstore is known throughout the world for their innovate use of technology for comic distribution. The company has just launched its newest use of technology, cell phone application. The cell phone users can download the GCC application, where they can get their comics directly to their phone. This feature is new in the comic sector and GCC is leading the way. This is a very exciting breakthrough for the organization. Customers can use their cell phone application to download cartoon clips, and electronic comic books to their cell phone. In this paper I will discuss a marketing strategy and public relation strategy that will help launch this new technology.

The first step in marketing this new product will be to understand the target population. Every company that sells a product has a target population, and understanding the needs of that target population is essential to creating marketing strategy.

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The target population of this product is ages 13-45 years old. The first step that I would recommend for this organization is creating a focus group. Focus groups are often used when promoting a new product, it allows the organization to understand what the customers are experiencing and what they need (Taylor et. al, 2010). It is a great way to collect data and feedback from the customers. Focus groups allow the customers to utilize the product and provide honest feedback about the product, the service and marketing strategy.

According to McDaniel (2004) another way to collect data about the company's own product and services is through observational research. GCC could utilize mystery shoppers to utilize the application and give the….....

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