Pricing Detail Each Step of Term Paper

Open, View, and/or
Download this Document

Total Length: 593 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2



Combining these demographic factors and the assumption that busy and hectic professionals want convenience in a premium beverage, the concept of a bottled premium decaffeinated coffee drink, which can sustain the pricing required to make the proposed beverage successful, begins to take shape as a concept. Besides, Pepsi and Starbucks have discussed creating a partnership for years, and the introduction of bottled decaf lattes and frappacinos in a variety of flavors could command the price points required to make this a successful product. Additional factors that favor this product concept are the relatively early stages in the produce lifecycle this type of bottled drink is in today, and the potential for growing an entire bottled family of Starbucks beverage.

Stuck Writing Your "Pricing Detail Each Step Of" Term Paper?

View All Our Example Pricing Detail Each Step of Term Paper

Have A Custom Example Essay Written

In short, the elasticity of demand for this proposed bottling of decaf Starbuck's drinks could be a significant revenue producer over time for Pepsi.

Perform a Break-Even Analysis on your selected price along with supporting rational to define the price your team came up with.

The following break-even analysis provides a graphical representation of choosing a $5 price point, assuming that the decaffeinated beverage will be Starbucks' Caramel Frappucino, positioned as a premium beverage that can sustain the chosen price point. The breakeven volume is 189,473 units, which translates into break-even being accomplished in 9 months at a monthly sales rate of 20,833 units sold.

Variable Unit Cost

Fixed Cost

Expected Unit Sales

Price Per Unit

Total Revenue.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Pricing Detail Each Step Of" (2007, August 07) Retrieved June 6, 2026, from
https://www.aceyourpaper.com/essays/pricing-detail-each-step-36293

Latest MLA Format (8th edition)

Copy Reference
"Pricing Detail Each Step Of" 07 August 2007. Web.6 June. 2026. <
https://www.aceyourpaper.com/essays/pricing-detail-each-step-36293>

Latest Chicago Format (16th edition)

Copy Reference
"Pricing Detail Each Step Of", 07 August 2007, Accessed.6 June. 2026,
https://www.aceyourpaper.com/essays/pricing-detail-each-step-36293
   

Open, View, and/or
Download this Document
order custom essay example