Product Mix & New Product Term Paper

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Schools/Healthcare/Government Institutions Use Product Mix:

Many of the professionally developed products are well-suited to the educational market. Again, educational institutions can find high performance coupled with cost efficiency. In addition, Dell offers special pricing for educational facilities, their faculty and staff, healthcare institutions, as well as State and Local Government agencies, and government employees.

Family Home Use Product Mix:

Lastly, the family home market is a key target market for the organization. The product mix for this market is considerably deep. From leading-edge notebooks designed specifically for the ultimate multimedia and gaming experiences, such as the XPS, to their budget-minded desktop Dimension series, to their vast offerings of televisions, cameras, camcorders, projectors, MP3 players, software, and games, Dell has something for every modern family.

Product Market Grid:

Professionals

Family Homes

Educational / Healthcare/Gov't

Notebooks

Desktops

Servers/Storage

Monitors

TV/Cameras/Etc?

Product Development vs. Market Development for Dell:

Currently, Dell services every market that requires computing products. They offer products for business, home, and institutions. As such, a Market Development strategy, in which the organization pursues new markets that would be interested in their current product line, is not an effective strategy. Instead, Dell has focused on a Product Development strategy. They are continually developing new products for their existing target markets.

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As technology continues to advance, the need for additional computing capacity, at lower costs, drives the industry, this offers incredible opportunity for Dell to continue to develop their notebooks, PCs, servers, storage devices, and monitors at the bleeding-edge of technology.

Dell's Competitive Advantage Relative to its Product Mix:

Yes, Dell has an advantage relative to its product mix. Dell has developed products to fit the needs of virtually every consumer with a computer technology need, and beyond. Whether it is a family looking to purchase their child's first computer, while on a tight budget, or a multimedia maven looking for processing capacity that can make their computing experience fly, to an executive who needs Dell has a product for them. In addition, they go beyond simply computers. As mentioned earlier, Dell has a vast product offering that includes: televisions, cameras, camcorders, projectors, software, games, MP3 players, and more. Shopping with Dell is truly one stop electronics shopping. and, as was financial figures in 2000 and 2002, it is their product mix that has allowed them to become a leader in their industry ("Companies: Dell," 2002; "Dell Computer: Product mix," 2000)......

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