Web Promotional Strategies Offered by XYZ Company Term Paper

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Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page

Web Promotional Strategies

A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken

Kentucky Fried Chicken is a well-known brand in fast food restaurant. Started with a single recipe of Colonel Sanders, the restaurant has developed networks worldwide, offering fast food services family target market and franchise opportunities for investors. The company has seriously developed the web site as a gateway for its customers and business partners. The main KFC web site provides complete information about its menu options and knowledge center about fast food and family events options, while also provide links to its franchise information center. It has the familiar colors, logo, and picture of the Colonel as the main presentation to visitors.

In the main business operation, KFC has a very large target market, in all demographic areas. The company addresses human's basic need of food, and combines it with first-rate services in speed (fast food concept) and togetherness (family restaurant concept). Recently, KFC also develops new 'healthy' and 'nutritious' recipes in its menu, to keep pace with community awareness of healthy living.

Fast food concept works well in major cities, as it fits the rapid lifestyle and urgent needs for instant services. KFC started with fried chicken, mainly consists of its legendary Colonel's Secret Recipe (which visitors instantly find on its front page of the web site), and recently developed into assortment of restaurant menu.

Claiming as a family fast food dining destination, KFC works on social behavioral needs.

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The web site provides information on how families can make the most of the facilities and menu provided. It has a specific section called Colonel's Kitchen that gives suggestions in subsections called Picnic Planning, Family Reunions, and Catering Suggestions, along with Nutritional Info. The web site also has a special Kids section that invites children to join the KFC community with sweepstakes and gimmicks as promotional strategies.

KFC collaborates with MapQuest.com to provide driving direction to closest restaurant based on ZIP code search. The Store Locator feature navigates customers to the restaurant. MapQuest.com also equips each map with driving direction, heading to the closest restaurant in the surrounding areas of the customer, with the restaurants' addresses, phone numbers (for home delivery service), and estimated distance and time to reach the restaurant for driving customers.

KFC also successfully sells franchise worldwide, therefore the web site also provides ample information on its current operation, financial statements, news releases, and investor-related information. While its main message is selling good, fast service for customers to eat original, fresh recipe in comfortable situations, the accompanying community service information also supports the company image for customers.

B. My Own Web Page

Based on the concept I learned above from Kentucky Fried Chicken, I plan to build my web page as a tool to boost sales of an existing business and provide information for customers about the products….....

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Latest APA Format (6th edition)

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"Web Promotional Strategies Offered By XYZ Company" (2004, June 25) Retrieved May 17, 2024, from
https://www.aceyourpaper.com/essays/product-services-promotional-strategies-172323

Latest MLA Format (8th edition)

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"Web Promotional Strategies Offered By XYZ Company" 25 June 2004. Web.17 May. 2024. <
https://www.aceyourpaper.com/essays/product-services-promotional-strategies-172323>

Latest Chicago Format (16th edition)

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"Web Promotional Strategies Offered By XYZ Company", 25 June 2004, Accessed.17 May. 2024,
https://www.aceyourpaper.com/essays/product-services-promotional-strategies-172323
   

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