Project Plan Coffee Launch Event Research Paper

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Total Length: 976 words ( 3 double-spaced pages)

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Coffee Launch Event

Stakeholders

Stakeholder

Stakeholder Group

Interest in Project

MacVille Adelaide

Project Management Committee

Adams and Elizabeth

Barista Champion

Richmond Hotel

Competition winner

Venue for Marketing and promotion of the Project

Adelaide City, South Australia

Create awareness and boost up sales

Project Management Team

MacVille Adelaide

Smith

Marketing Management Team

MacVille Adelaide

Business promotion and advertisement designing team

Marketing Department

Coffee segment (MacVille Villiano brand)

Communication and promotion

Coffee Retailers

Minimum 300 in the Adelaide City

Distribution

Project Tasks

Conduct preliminary analysis:

Find a location that best suits the nature of this business segment, e.g. low competition, pleasant atmosphere, nearby developed areas, etc.

b. Book the place and make initial payment

Book flight (in Pacific Airlines) and accommodation (in Richmond Hotel) for Barista Champion iii. Locate and contact minimum 300 retailers in Adelaide City, South Australia that can become a potential value chain member for this coffee brand.

iv. Formulate marketing strategies:

a. Design advertisements, mails, documents, broachers, and pamphlets for the target audience

b. Start advertising and mailing to the potential audience (participants)

v. Finalize the list of participants

vi. Finalize arrangement for food and catering services according to the number of participants vii. Hire chairs, tables, coffee machines, refrigerators, grinders, and other equipments for food and catering viii. Make payment to the venue owner or manager

ix. Take final approval from the Marketing Management Team

x. Draft and send the final report to the MacVille Project Management Committee

3. Project Constraints

i. Cost Constraints:

$300 per night (with breakfast and dinner)

Total Budget of the Project: $12,500

ii. Time Constraints:

Maximum 10 weeks iii. Participants:

Members of the Project management team

Barista Champion

Coffee Retailers: minimum 300

Caterers and waiters (to be hired from "Staff Solutions")

iv. Legal Constraints:

Every phase of the project must be initiated after the approval of Project Management team (Meredith & Mantel, 2012).

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The advertisements must be fair and transparent with no misrepresentation of facts.

Ingredients must be hygienically safe and culturally acceptable.

The venue must be free from prior contracts or deals.

4. Venue

A. Greenaway Art Gallery

i. Address:

Kent Town SA 5067, Australia

ii. Distance and directions from Adelaide International Airport:

9.7 Kilometers

20 Minutes drive through Sir Donald Bradman path (A6)

iii. Distance and directions from Adelaide City Council:

2.0 Kilometers

6 Minutes drive

Drive through Rundle Park and Rymill Park[footnoteRef:2] [2: ]

iv. Locality Attractions:

Free Parking area

World-class food and catering services

Executive class accommodation

Nearest to a couple of beautiful parks (Rundle Park and Rymill Park)

v. Estimated Cost:

$3,900 (without catering services)

B. South Australian Maritime Museum

i. Address:

126 Lipson Street, Port Adelaide SA 5015, Australia

ii. Distance and directions from Adelaide International Airport:

14.5 Kilometers

22 Minutes drive through Tapleys Hill Rd (A15)

iii. Distance and directions from Adelaide Town Hall:

14.5 Kilometers

26 Minutes drive through A7[footnoteRef:3] [3: ]

iv. Locality Attractions:

Free parking area

Modern building….....

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