Project Planning Project Management Music Research Paper

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Total Length: 2122 words ( 7 double-spaced pages)

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Venue of the Festival

Park is almost rectangular in plan with a side of 1000 meters by 750 meters and is familiarize with the long sides lying GCC SSE. In what direction is to follows N. To S. For convenience. It is situated at grid reference TQ390772. Park stretches along the slope and at two levels. At the lowest level (closest to the museum, the Queen's House, and behind them, the Thames) lies to the north, after a steep walk up the hill, there is a flat space, which is essentially a closed extension of the plateau Blackheath. Festival Central Square area, which will develop the festival are selected for their willingness to participate, subject to availability of the arts infrastructure of the people working there, the ability of local sources of funding to support creative teams (Pevsner, 2003).

Marketing Techniques

In the musical and entertainment industry, many marketing techniques are available. Fusion Festival Incorporated believes that the most appropriate way to market our event is by television commercials, radio advertisements, flyers and internet websites. Outlined below is a detailed analysis of the above suggestions:

Television Commercials

According to our research, teenagers on average spend 21 hours a week watching television. This is why Fusion Festival Incorporated proposes that within these 21 hours, put commercials advertising the event. At Fusion Festival Incorporated, we believe the most suitable time to air these commercials would be after school and on the weekends from 4pm-10pm (Pevsner, 2003).

Radio Advertisements

Teenagers rely heavily on radio stations to introduce the new popular songs. This is why it would be beneficial to put Fusion Festival ads during popular teenaged radio shows such as Z103.5s:

• Morning Show

• Top 7 at 7

• 4pm Hour

• Drive at 5

• Top 9 at 9

• Flyers

The intention for this particular marketing technique is more towards high school students.

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It would involve having a Fusion Festival staff member going to local high schools and passing out flyers, which promote the upcoming events (Hoyer, 2001).

Internet

On all marketing techniques listed, there will be a clear indication that the Fusion Festival has a website at www.fusion-festival.com. On this website, teenagers will be able to find event listings, price information, seasonal discounts, artist line up etc., along with links to other musical websites.

Time of Marketing

At Fusion Festival Incorporated, we intend to market this festival all year. This event is indoors, meaning, in the winter there will be heating, and in the summer, there will be air-conditioning. Our hope is, because of our affordable prices, most teenagers will choose to go to the Fusion Festival instead of going to malls, movies etc. On their Friday nights and weekends.

Problems That May Be Encountered

Security problems may arise such as thefts fights, etc. To solve this problem, metal detectors will be on the front doors and security guards will check everyone entering the building. In addition, to prevent theft, numerous security guards will constantly walk the premises.

Conclusion

Throughout the research and data collected, it is apparent that their will be a great amount of success generated by marketing the Fusion Festival. There is a 53% expected profit, which is an enormous amount compared to the cost of funding for the project. The marketing techniques used are suitable for the targeted audience; teenagers aged 12-19 in UK, and the budgeting allows a cost efficient way to maximize profits, which will make this project a success......

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