Qustions to Answer on Human Thesis

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In this sense, they continually research the market to identify new trends and demands. A current project considers the opening of 50 new stores by the end of 2010. They will have a changed design and the menus will meet additions. "The move to expand the Saudi operation of McDonald's Corp. will create hundreds of thousands of job opportunities for Saudi nationals," said Prince Mishal Ibn Khalid Al-Saud, RICC's president, while giving an overview of the plans and policies of McDonald's group" (Khan, 2005).

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Future plans also refer to further diversifying the product offering by enlarging it with new meals. The company is also focused on increasing their customer palette by attracting more local consumers and presenting them with meals made from traditional ingredients, such as Arab bread, grilled chicken, lettuce, tomatoes and Arab sauce, all found in the most popular sandwich in Saudi Arabia, the McArabia (Alkhereji, 2003). The company is committed to serving other similar products......

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