Restaurants Are Typically Characterized by Research Paper

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Management must also alter the overall company culture and corporate environment. In order to effectively do so, management must communicate its vision, goals, and objectives to all stakeholders involved. By communicating this vision, management can ensure that all stakeholders are aware of the new objectives and the importance of each. In essence, management is enlisting others in a common vision by combining common aspirations (1). Through this means management creates an ideal image of what he believes the organization can become. Through this vision, he can then get other employees excited about future possibilities. Further, by becoming aware of the new objectives employees are better positioned to provide innovations and services that better align with the overall corporate objectives.

It is not enough to simple explain restaurant objectives and their importance, but management must also lead or model the way for subordinates to follow (2). This is important in regards to customer and employee satisfaction. By modeling the way, not only do employees perceive management's goals and objectives, but these objectives are reinforced by their behavior. As such, employee can clearly decipher and implement actions that align themselves with company accepted behavior.

Finally, management must empower employees. This step is essential for the overall profitability of the business as the restaurant business relies heavily on customer service and satisfaction.

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The first method in which to do so is through proper training. Training is essential because it provides a means of performance and productivity increases on the part of employees. Employees should be trained properly on customer service and interaction as these are the most pressing needs of the business. Through properly training the restaurant can regain any ill will lost due to the previous health and cleanliness violations. Customer service can also provide a means of retaining a substantial customer base for future earning growth. Through proper customer service, we must ensure that all customers have a favorable experience within the restaurant. Through this favorable experience, our belief is that other potential customers will want to enjoy the experience as well, thus further increasing our customer base.

In addition, management should allow employees to "challenge the process" of conventional operations and traditional approaches (3). By allowing employees to challenge the process, employees can implement innovative solutions to empower the overall organization. This could be of particular interest for the marketing activities undertaken by the restaurant. Employees are in the best position to know customer needs and can better assess potential value propositions. These value propositions can then be implemented in the restaurants overall marketing campaign......

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