Retail Lesson Discuss the CVS Extra Care Essay

Open, View, and/or
Download this Document

Total Length: 545 words ( 2 double-spaced pages)

Total Sources: 5

Page 1 of 2

Retail Lesson

Discuss the CVS Extra Care loyalty program and whether the program is a source of shopper insights that can be leveraged in multiple ways to be successful.

The CVS loyalty program demonstrates the utility of such a system. In this program, rewards are offered to customers who demonstrate a tendancy to return to CVS for their retail products. According to their website, " every time you make a purchase, either online or in store you'll earn Extra Care customer rewards or Extra Bucks." CVS will attain a competitive advantage if this program does the following to leverage success: the system must be designed to increase profit margin regardless of the verbage attached to the program. A good deal is relative and as long as the consumer feels as if something is offered for free, profit margins may be manipulated with different products to maximize gains and limit losses.

Stuck Writing Your "Retail Lesson Discuss the CVS Extra Care" Essay?

View All Our Example Retail Lesson Discuss the CVS Extra Care Essay

Have A Custom Example Essay Written



Recommend how Kroger should tailor its retailing strategy to take into account the seven main segmentation groups it has identified.

Neil (2009) illuminated some key points about Kroger's retailing strategy in its push to infiltrate the seven main segments it has identified; " Kroger is once again embracing innovation and technology to sustain its leadership position in the grocery space." Segmenting the market, and approaching market share in a piecemeal fashion allows for deliberate planning and focused attention. The use of mobile phones and their ability to reach out to large portions of these segments aligns their marketing strategy with their mission statement will fuse these principles together to help determine the best outcomes for this organization.

3. Explain Seven-Eleven Japan's nanaco….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Retail Lesson Discuss The CVS Extra Care" (2011, August 06) Retrieved June 30, 2025, from
https://www.aceyourpaper.com/essays/retail-lesson-discuss-cvs-extra-care-84991

Latest MLA Format (8th edition)

Copy Reference
"Retail Lesson Discuss The CVS Extra Care" 06 August 2011. Web.30 June. 2025. <
https://www.aceyourpaper.com/essays/retail-lesson-discuss-cvs-extra-care-84991>

Latest Chicago Format (16th edition)

Copy Reference
"Retail Lesson Discuss The CVS Extra Care", 06 August 2011, Accessed.30 June. 2025,
https://www.aceyourpaper.com/essays/retail-lesson-discuss-cvs-extra-care-84991
   

Open, View, and/or
Download this Document
order custom essay example