way. Even full-fledged online retail sales are getting into the mix. Amazon, for example, will sell a lamp or a lawn tool on their site. However, consumers can sell that same item on the Amazon website. Amazon gets a cut because they provide and run the site. However, it is technically a C2C transaction. More modern applications like LetGo and a few others are just forwarding that idea. Even so, there are still pure C2C transactions but they are a smaller and smaller part of the whole due to the ubiquity and presence of… Continue Reading...
will be done. While the individual steps to an exclusive retail sales arrangement, proper timing and management of resources and people is extremely important.
Analysis
The scenario presented for this report is not terrible intricate or detailed. However, it is important to detail what is known and how to react to the same. First, there needs to be an identification of how the right channel members will be selected and how the product will get to the stores. This will feed into the next step, which is the proper and relevant design of a channel design strategy. There will be… Continue Reading...
salon as a distribution channel. Retail sales in India, outside of the established malls, remains very challenging, and salons are therefore among the strongest distribution channels. For example, if L'Oreal establishes a salon training program with imported instructors to teach Indian stylists, and eventually have Indian instructors, such a program would allow it to carve out a leadership position in the business, and create a generation of loyal salon owners who have benefitted from L'Oreal's expertise. This is a more proactive approach that has been done elsewhere, but necessary given the disorganized and informal nature… Continue Reading...
