517 Search Results for Marketing Plan a Local Company Selling Technology
From this came our insistence on the drama of the doorstep" (cited by Hardy 14-15).
Grierson also notes that the early documentary filmmakers were concerned about the way the world was going and wanted to use all the tools at hand to push the publi Continue Reading...
businessperson Ellen Marram. Specifically, it will profile Ellen Marram and her position in the market economy. Ellen Marram is a woman who got her MBA at a time when few women were majoring in business, and fewer still were gaining their MBAs. She Continue Reading...
Direction of the Business
During the economic downturn of the global economic crisis (2008-2010), General Motors (GM) was adversely impacted by a failure to downsize its operations and focus on core products. As Yip and Hult (2012) note, GM marketed Continue Reading...
Operations Decision
This business makes hand-crafted chairs in New Mexico. The chairs are made for a company that brands them and markets them through a variety of channels. Wood is either local or from Colorado, and the craftspeople have modest woo Continue Reading...
The technological environment is characterized by rapid pace of change. Combined with the social environment, this is the biggest driver of business in routers. Brocade has a limited window of opportunity with the MLX to be the market leader, as it Continue Reading...
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of Continue Reading...
Harrison Company
Executive Summary/Background- The Harrison Company, a mid-sized regional retailer with 80 stores in 7 states, is headquartered in State College, PA. At present, despite each store generating approximately $600,000 in revenue per ann Continue Reading...
Consumer Behavior
Three types of needs are biological needs, utilitarian needs and hedonic needs. Biologic needs are those needed to sustain life (shelter, food, water). Utilitarian needs are those that "emphasize the objective, tangible attributes Continue Reading...
This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well.
The greatest opportunity for a small busines Continue Reading...
Northampton-Based Organisation Wishes Expand Market Internationally
Strategy of International Trade
A firm may decide to operate internationally due to a wide variety of reasons. These reasons include but are not limited to market imperfections at Continue Reading...
Wobble is in its 16th year of running and has achieved a reputation as one of the premier global companies in the production and distribution of widgets. Wobble has been rated as one of the top 11 companies by 'Fortune Fabricated" for its dedication Continue Reading...
Hong Kong Ocean Park: Advertising and Promotion Plan
I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets.
Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008.
This a Continue Reading...
Company-specific, sales, quote and order processes, customer service, and warranty and returns KPIs all reflect financial performance, over time, for any company. By measuring these KPIs and engraining them into the company culture, Citrus can creat Continue Reading...
Cell Phones for Outside Salesman
Proposal Letter
Dear Sir:
The objective of this letter is to propose that our pharmaceutical sales team be brought into the twenty first century by becoming equipped with company sponsored cell phones. The initiati Continue Reading...
e-Commerce
I would not sell the domain name. There are no ethical dilemmas involved at all here. It is simply a business decision, and does not meet the criteria for an ethical dilemma. An ethical dilemma arises when an actor must choose between one Continue Reading...
Logistics & SCM
LOGISTICS AND SUPPLY CHAIN Management
Euro Cast is currently experiencing the effects of a global supply chain trend that has vast implications for its industry. The trend is that more and more clients are expecting their downst Continue Reading...
Massive Multiplayer Online Game
Demographics
Some people believe that videos games are pointless activities, and only teenagers waste their time playing these games. These people will be surprised to know that the average of video game players is s Continue Reading...
Database Administrator for Department Store
Scenario
The department store has expanded in the local region by opening five more bookstores, and the bookstore has launched a series of marketing campaign to increase sales and attract new customers. T Continue Reading...
Environmental Scan of the Restaurant Industry
PEST analysis remains a critical business tool essential in aiding the identification of macroeconomic factors that could affect the business. Specific measures encompassed in this tool are political, ec Continue Reading...
2007 Economic Crisis on American Car market
Effect of the 2008 global economic crisis on automotive industries
Crisis in the United States
Crisis in Canada
Crisis in Russia
Crisis in European markets
Crisis in Asian markets
Effects by other r Continue Reading...
The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the s Continue Reading...
The one redeeming factor of these systems that comprise the Siebel CRM platform is the data portability and opportunity to move the data into a SaaS-based platform.
2. Microsoft CRM and Sales Force Automation - the consumer business is running the Continue Reading...
Now that InterClean has created a new product outlook, part of its restructuring should involve a creating a reformed performance review system that truly rewards top employees.
Describe the types of management action that align with employment law Continue Reading...
decision to purchase, use or consume the product of a particular brand is not simply a utilitarian decision that focuses on what goods a consumer wants, it is also a matter of the consumer's self-image. The customer asks himself, perhaps subconsciou Continue Reading...
There is nearly a constant influx of new technological developments in this industry as well, which only makes the task of staying current with them all the more challenging. The intent of this paper is to describe how Blizzard would be able to stru Continue Reading...
Code, Semester, Class
For products and/or services to reach to potential or targeted customers, companies and businesses need to market them once they have been manufactured. The term 'Sales' is defined in a number of ways but it mainly refers to a Continue Reading...
The fact that iTunes is compatible across the entire spectrum of iPod/iTouch, and iPhone models has transformed Apple's business model by creating significant switching costs, further ensuring their market leadership. This has also created a defensi Continue Reading...
SMEs and the Global Marketplace: Top Tactics for Successful Entry
Internationalization is the wave of the future for SME's. For decades large firms have realized the potential benefits of the global market. Only recently have SME's attempted to bran Continue Reading...
Management
Rationale for the use of life cycle Management at Glazers
LCM (Life Cycle Management) is a framework which manages and scrutinises the performance and sustainability of services and goods. This framework aims to achieve the long-term ob Continue Reading...
McDonald's Restaurants Order
'McDonalds Restaurants
From as far back as 3500 BC to around 2900 BC, according to the History of Communication, at About.com, the author, Mary Bellis, notated that the Phoenicians developed the alphabet within this tim Continue Reading...
This allows for greater levels of planning and cooperation, and fills in the information gap that currently exists between the factory floor and the rest of the supply chain.
Lexmark provides an example of waste. Recently, the company found itself Continue Reading...
The Boston Matrix
1. Cash Cow: DVDs and DVD recorders are excellent sources of profit and revenues for Sony, as they have been for the last couple of years. Additionally, the electronics and game consoles, especially Playstation 2, even if encount Continue Reading...
However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of Continue Reading...
independent study. It is still a broadcast-related approach to teaching and doesn't give the student an opportunity to fully participate in the learning process. Telecourses are ideal for reaching thousands or millions of students who are motivated Continue Reading...
Management
Wal-Mart's challenges in the Global market
Wal-Mart as the world's leading retailer has been spreading very fast extending its power across the world market. This began with the nine countries in South America, Asia, and Europe. This exp Continue Reading...
Corporate Governance
Two different, yet related corporate governance definitions have been presented in this paper (Mallin, 2006: 3). Sometimes they cause confusions and controversy and ultimately affect the implementation of tightening of governanc Continue Reading...
Leading
The leadership style at McDonald's relies on the three legs of the stool. For the most part, the innovation and vision part of the leadership process is with McDonald's head office, while the more autocratic style comes through the supplie Continue Reading...
To reduce inventory management costs and errors, enterprise must form a strong, galvanizing connection with suppliers, buyers, internal production, and customers most of all. In conclusion, inventory management will always be part art and science, a Continue Reading...
This "crippled operations" not only in local businesses but in companies located in the most affected regions that supplied materials for manufacturing. In other words, Japan suffered from a shutdown of many companies that provided certain parts for Continue Reading...
The analysis of the weaknesses and threats are based on an analysis of the companies' filings with the Securities and Exchange Commission (SEC), specifically their annual reports, 10Qs and periodic filings of business activity.
Table 2: While Foods Continue Reading...