Branding in the global marketplace "Brands should be viewed as markers in a global system of symbolic differences" (Cayla, 2008, p. 106). Julien Cayla and Eric. J. Arnould assert in their Abstract that scholars in the field of international market Continue Reading...
FINTECH AND THE FINANCIAL INDUSTRY FinTech and the Financial IndustryIntroductionCurrently, it is impossible to think of a world without the internet and mobile devices. These have become core elements in our lifestyle and they have brought with them Continue Reading...
Steve Jobs was a visionary leader, who preferred a centralized command structure in order to execute his visions. He rallied people around his vision, getting a high degree of buy-in, and in the process was able to build a leading consumer products c Continue Reading...
Transformational Leadership Which CEO or Company Most Represents Authentic Leadership and Why As case studies have shown, authentic leadership is predicated on the ability to create, sustain and strengthen trust and commitment to shared objectives Continue Reading...
Banning/Restricting the sale of Violent Video Games to Minors Persuasive Speech Outline Template Organization: This speech uses problem-solution organization. Audience analysis: The average age of the audience is between 30 and 55 years of age Continue Reading...
Education is being revolutionized by the use of tablet PCs and smart devices as well. The iPad is now considered by many college and university students as the preferred approach to getting their textbooks delivered as well (Weisberg, 188). Thankfu Continue Reading...
Amazon represents one of the modern success stories that is similar to other stories such as Microsoft and Apple in many ways. For example, the company originally started in a garage with a limited budget. The company's founder, Jeff Bezos, focused m Continue Reading...
Leadership The business leader that I have chosen is Elon Musk from Tesla. This company is attempting to become a major car manufacturer, using electric technology and with an eye to self-driving cars as well, leapfrogging the traditional gasoline c Continue Reading...
