265 Search Results for Apple Samsung

Marketing Overview of the Apple Term Paper

The industry has a heavy exposure to the consumer electronics and cellular technologies, as these areas are already dominated by contract manufacturers who are looking to bring MP3 capabilities to these devices, especially cellular phones. All compa Continue Reading...

Licensing Deals Google and Samsung Essay

Successful Licensing Relationship between Two Companies In basic terms, a “license agreement is an agreement for using trademark, brand name, and patent” (Williams, 2012, p. 96). Brands make use of licensing for a number of strategic reas Continue Reading...

Porters Five Analysis Apple Essay

Apple Inc. is a technology company widely known for the designing, production and selling merchandise to do with mobile phones, music and computers. Apple has become some sort of a cult-brand over the past few years with its lifeline being retained a Continue Reading...

Nokia Lost Market Share Apple Research Paper

Nokias Design and Governance IssuesIntroductionThe challenge for Nokia is that the growth of the telecommunications industry and the stiff competition from its rivals has led to Nokia falling behind as an industry leader. Nokia is particularly behind Continue Reading...

Ethics of Apple Research Paper

Corporate Responsibility and Marketing Strategies Apple Inc. Ethics and social responsibility Apple is known across the globe for its quality products and up-to-date technology that allows the users to feel to be ahead of other brands hence forming Continue Reading...

Market-Share-and-Blackberry Research Paper

New Product Plan Situational Analysis Competitive Analysis Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Customers Threat of New Entrants Threat of Substitute Products Competitive Rivalry Strengths Weakness Continue Reading...

Market-Share-and-Smartphone Case Study

Google Case Study Analysis Google Inc. is one of the major internet companies worldwide. The multinational firm is predominantly involved in providing online advertising and search engine services. Other products and services provided by the firm in Continue Reading...

Trade Theory Smartphones Essay

International Trade Theory With the rise of outsourcing and globalization, it is tempting to think that such trends can easily be understood with a quick overview of Ricardo, but that is not necessarily the case. The theory of comparative advantage Continue Reading...

Rivalry Strategy Tool Essay

Intensity of Rivalry within the Smartphone Manufacturing Industry 1. Number and Relative Size of Competitors 1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%       The worldwide Continue Reading...

Nokia N95 Cell Phone Marketing Term Paper

Thus the N95 and similar efforts need to help to reposition Nokia again as a premium brand. Positioning: Nokia risks competition from single-focus competitors. BlackBerry is the acknowledged leader in e-mails through corporate servers, iPhone for i Continue Reading...

Conflicts and Negotiations Essay

Conflict Management in Organizations Apple and Samsung Drop Patent Disputes Against Each Other Outside of the U.S. The business conflict covered here involves the two smartphone giants that operate globally with great reach and hold of the market n Continue Reading...

Competition Against Nokia Essay

External and Internal Environments Two segments of the general environment that influence the corporation The technological developments in the market are important to the achievements of any Smart phone company that is constantly expanding. As com Continue Reading...

Intellectual-Property-and-Innovation Essay

Marketing Strategy The Samsung Approach -- Brand Identity / Awareness / Recall -- Essentials of a consumer brand These days, the Windows and Android operating systems are arguably the best of the pack with Android getting 80.7% customer use and th Continue Reading...

Smartphone Survey Essay

Qualtrics My survey about smartphone usage indicates a number of different things. The survey was conducted among students at university and reported this delivered a spread among the ages of recipients. A few things stand out from the survey with r Continue Reading...