147 Search Results for Brand Equity Measurement
Approximately one in six students enrolled in a college or university, or over 3 million individuals, participated in one or more online course in 2004. This was despite the fact that a leveling off was expected.
Another report for 2005 by Sloan sh Continue Reading...
Marketing Mix
An integrated marketing communications, or IMC approach, involves "coordinating the various promotional elements and other marketing activities that communicate with a firm's customers" (Belch & Belch 1999, p. 8). The most signific Continue Reading...
Community relations and public relations are oftentimes used interchangeably, yet they serve distinct roles within an organization's strategy to build and maintain its position within society. Understanding the differences and overlaps between these Continue Reading...
That core operation accounted for 94.5% of the group's profits in 2007. This compares with 93.3% in 2006; 90.9% in 2005; and 89.1% in 2004. In 2007, the ErlingKlinger AG subsidiary accounted for 58.6% of the group's revenues. All told, the AG subsid Continue Reading...
The tests of any type are being designed in order to choose individuals who will find it considerably easier to make way via the planned syllabus of study, and this is quite different from operating in the role of a manager in real life. This happen Continue Reading...
Google
Introduction and Description of the Company
Organizational Structure
Industry Analysis
Value Proposition
Financial Performance
Figure 1.1 Revenue and Net Income Growth
TOWS Strategies
BCG Matrix
Leadership
Alliances
Measures
Google Continue Reading...
The triple bottom line (TBL) framework, developed by Elkington (1994) is one of the most important performance metrics for operations managers because it goes “beyond the traditional measures of profits, return on investment, and shareholder va Continue Reading...
Schneck Medical Center: The Baldrige Award
Schneck Medical Center: Overview
The Schneck Medical Center according to the National Institute of Standards and Technology -- NIST (2011) "is a 93-bed nonprofit hospital providing primary and specialized Continue Reading...
Parent's Selection for Supplementary Tutoring Centre in Hong Kong - Primary School Level
With reference to the above discussion, it can be apparently observed that the education industry in Hong Kong is quite expanded. However, the performance of s Continue Reading...
Royal Dutch Shell PLC and Its Edge on the Global Market
The concept of financial analysis is a core indicator of the actual financial health of a given organization. The development of an accurate and dependable conceptual framework to be employed i Continue Reading...
Economics
Economic Value Added
Economic Value Added is an analytical tool which was developed in 1982 by Joel Stern and G. Bennett Stewart and has been widely accepted as a means of measuring a company's real profitability. This tool is unique bec Continue Reading...
Sustainable Development in the South Asian Context
The objective of this study is to explore the meaning of 'sustainable development' in the Southeast Asian context.
(1) Can there be a common definition of sustainable development?
(2) Does it defi Continue Reading...
Apart from strategic planning, focus on good quality performance information is important through creation of alternatives as well as the means to implement them. Good quality information is needed for both strategic and operational decisions. Comp Continue Reading...
Supply Chain Management
Hypothesis defined
Concepts of SCM and the evolution to its present day form
Critical factors that affect SCM
Trust
Information sharing and Knowledge management
Culture and Belief -- impact on SCM
Global environment and Continue Reading...
Ford Motor Company
Business and corporate governance plan for Ford Motor Company
Key components for corporate governance plans
Ethics
Business Goals
Strategic Management
Organization
Reporting
Current issues for Ford Motor Company in corporat Continue Reading...
Managing its fleet. This pertains to the optimization of an Airline's major assets, which is its airplanes, which is measure by its load factor, which is that percentage of an airplane's sets that are sold and actually filled at departure. The Comp Continue Reading...
Introduction to Johnson and Johnson
For a company to be successful, it must continuously build and nurture long-term relationships with its strategic shareholders. Shareholders is anyone who has an interest in an organization ((Noe et al., 2016). The Continue Reading...
Confidentiality Breaches in Clinical Practice
The confidentiality and privacy of patients are considered as one of the fundamental freedoms that they should enjoy and are safeguarded under Health Insurance Portability and Accountability Act of 1996 Continue Reading...
balanced scorecard approach is quite pervasively used by organizations of all stripes when it comes to their strategic decision making and their long-term plans. It is especially associated with for-profit businesses in terms of what they will focus Continue Reading...
Identify the designated spokesperson for Life Alive expansion program with the role of developing relationships with the target consumer population.
Vehicle
Target
Description
Purpose
Frequency
Owner
Distribution
Vehicle
Internal/
External Continue Reading...
Teachers should feel the pressure when their students do not succeed while opponents argue that placing such pressure on teachers just adds to the problem and makes success just that more difficult and unlikely.
Even the most ardent opponents to st Continue Reading...
Miller & Lemons (1998) had identified other problems, one of which was, in fact, exclusion from the old boy networks. They noted the fact that women also often are in a pioneering role as problematical." And they had a very sympathetic viewpoin Continue Reading...
Distance learning, sometimes called "distance education" is, according to Kerka (1996), a method of education in which the learner is physically separated from the professor and the institution sponsoring the instruction. Distance education may be us Continue Reading...
Marketing in Healthcare
Catholic Healthcare West
Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital syste Continue Reading...
The capacity of good design is evident in its use to solve substantive socio-economic problems throughout the world. My experience and training at Parson's was rich and comprehensive, and left me with a lasting fascination for design -- and with man Continue Reading...
ERP and Information Security
Introduction to ERP
Even though the plans of information security include the prevention of outsiders to gain access of internal network still the risk from the outsiders still exists. The outsiders can also represent t Continue Reading...
The high competition rate in the industry necessitates fast and numerous new developments. Nextel Communications Inc. can much more valuable spend its time and money by investing in new ideas. Court cases take time and energy, while also being high Continue Reading...